For years, San Rafael® has been the brand that invites families to come together to celebrate the great taste of life, especially at Christmas. However, times are changing and it seems that families are becoming more dispersed, making those large tables that we all remember with love a thing of the past. So for Christmas' 23, we built an inclusive story that demonstrates the power of this holiday when we celebrate it with family.
Agency: BBDO México
Client: San Rafael®
CEO: Camilo Plazas.
COO: Gustavo Correa.
ECD: Benjamín Pedrero.
Creative Director: Carolina Avendaño / Daniel Díaz Arroyo / Andrés Rivera.
Creative Director: Carolina Avendaño / Daniel Díaz Arroyo / Andrés Rivera.
Copywriter: Karla Mariana Moreno.
Motion Designer: Andrés Fernando Muñoz.
Community Manager: Jose Alejandro Barrera.
Grouper Business Director: René Álvarez.
Business Executive: Saray Velasco / Samantha Trueba.
Production HEAD bbdo: mAXI IBARRA
Production bbdo: paco muñoz / valeria cerda.
Production Company: Oriental Films
Film Director: Marindia
